Your Full Potential

Services designed to develop

Professional Drivers

Introduction to



Young drivers who are intent on pursuing a professional career in motorsports often feel overwhelmed by the sheer logistics involved in moving from novice to professional status. The steps in-between can seem insurmountable and this is often the stumbling block to continuing with their development and growth process.


Imagine no longer – ICAN was officially launched in 2021 to assume the role of ‘Big Brother’ for young drivers. The team has been involved in nurturing and developing young driver talent for the past 14 years and recently decided to formalise this collective knowledge into a driver development programme that takes care of all the small and large details on the driver’s career journey.

We are passionate about racing


Inovation + Motivation = Results

The ICAN team develops detailed relationships with the young drivers by walking each step of the way with them as they expand their skills and talent for a professional international racing career.

Together we


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