About Us
At ICAN Management, we focus on developing young racers through youth sponsorship and a holistic management programme. Our approach ensures that aspiring drivers have access to resources, mentorship, and opportunities needed to succeed onthe global stage.
The Big Brother For Young Drivers
ICAN was officially launched in 2021 to assume the role of ‘Big Brother’ for young drivers. The team has been involved in nurturing and developing young driver talent for the past 14 years and recently decided to formalise this collective knowledge into a driver development programme that takes care of all the small and large details on the driver’s career journey.
In the process, the ICAN team develops detailed relationships with the young drivers by walking each step of the way with them as they expand their skills and talent for a professional international racing career. This means that the team lives with the young drivers in foreign countries, eats the same meals as them and trains alongside them.
Imagine that all of these challenges and concerns were handled by a team that has extensive experience in ensuring all the dots are connected? Imagine being guided by a team that has successfully developed young drivers using a well-thought-out, flexible and strategic programme?
A word from the owner of ICAN-Management, Elijah Mpho Gumbi.
Through my own experiences I have been able to pioneer positive change in my life and those of my team members and their families. I believe that development programs such as ours can truly change the fortunes of individuals, families, communities and perhaps an entire nation.
At ICAN Management, we focus on developing young racers through youth sponsorship and a holistic management programme. Our approach ensures that aspiring drivers have access to resources, mentorship, and opportunities needed to succeed onthe global stage.
Our programmes and coaches provides the athletes with easy to share information on training and even rehab sessions, frequently providing updates. Review Sessions and future training schedules are provided by the designated coach.
In addition to influencer marketing, ICAN-Management also offers motorsport athletes and sports marketing as part of their services which include partnerships, marketing, and media for athletes and brands. Whether you’re currently only an amateur or already a Professional driver, our exclusive roster has sports stars with actively engaged followers on all social media platforms.
Brand partnerships are led by Donovan van Heerden who has represented professional motorsport programmes for over 10 years, while talent relations are overseen by me.
In the process, the ICAN team develops detailed relationships with the young drivers by walking each step of the way with them as they expand their skills and talent for a professional international racing career. This means that the team lives with the young drivers in foreign countries, eats the same meals as them and trains alongside them.
Imagine that all of these challenges and concerns were handled by a team that has extensive experience in ensuring all the dots are connected? Imagine being guided by a team that has successfully developed young drivers using a well-thought-out, flexible and strategic programme?
A word from the owner of ICAN-Management, Elijah Mpho Gumbi.
Our Vision
To foster a sustainable, inclusive, and comprehensive motorsport development programme that identifies and nurtures diverse talent from across South Africa, preparing them for the global stage.
The ICAN ‘lead by example’ philosophy allows the team to empathise with the specific challenges young drivers face during their developmental stages.
Our Mission
To develop and promote young drivers, creating a pathway from novice to professional motorsport by addressing financial, logistical, and developmental challenges.
Young drivers who are intent on pursuing a professional career in motorsports often feel overwhelmed by the sheer logistics involved in moving from novice to professional status. The steps in-between can seem insurmountable and this is often the stumbling block to continuing with their development and growth process.
ICAN-Management Programme Framework
Talent Search
ICAN’s roadshows, equipped with simulators, travel across South Africa to discover and engage young talent, offering equal opportunities to participants from diverse backgrounds.
Driver Development
Young racers undergo rigorous training in physical fitness, mental endurance, and racing skills. Partnerships with Kart Republic Africa and the University of Pretoria support their growth through professional-grade facilities and coaching.
International Pathway
The top-performing athletes are prepared for international racing through carefully designed programmes, balancing education and racing aspirations.
Our Partners
