About
ICAN-Management is a powerful Motorsport Athlete Management and Development programme which provides a personalised solution to some of the most prevalent obstacles in a motorsports driver development and coaching troika of Coach, Athlete and Team.
ICAN-Management programmes and coaches provides the athlete with easy to share information on training and even rehab sessions, frequently providing updates. Review Sessions and future training schedules are provided by the designated coach.
In addition to influencer marketing, ICAN-Management also offers motorsport athletes and sports marketing as part of their services which include partnerships, marketing, and media for athletes and brands. Brand partnerships are led by Donovan van Heerden who has represented professional motorsport programmes for over 10 years, while talent relations are overseen by Elijah Gumbi. Whether you’re currently only an amateur or already a Professional driver, our exclusive roster has sports stars with actively engaged followers on all social media platforms.
Our
Mission
Young drivers who are intent on pursuing a professional career in motorsports often feel overwhelmed by the sheer logistics involved in moving from novice to professional status. The steps in-between can seem insurmountable and this is often the stumbling block to continuing with their development and growth process.
Imagine that all of these challenges and concerns were handled by a team that has extensive experience in ensuring all the dots are connected? Imagine being guided by a team that has successfully developed young drivers using a well-thought-out, flexible and strategic programme?
Our
history
Imagine no longer – ICAN was officially launched in 2021 to assume the role of ‘Big Brother’ for young drivers. The team has been involved in nurturing and developing young driver talent for the past 14 years and recently decided to formalise this collective knowledge into a driver development programme that takes care of all the small and large details on the driver’s career journey.
In the process, the ICAN team develops detailed relationships with the young drivers by walking each step of the way with them as they expand their skills and talent for a professional international racing career. This means that the team lives with the young drivers in foreign countries, eats the same meals as them and trains alongside them.
The ICAN ‘lead by example’ philosophy allows the team to empathise with the specific challenges young drivers face during their developmental stages. Professional drivers all have something in common – their development trajectory is maximised when they are aligned with a mentor who can understand their pain points and open the necessary professional doors for them.
Our Key Services
- Professional Representation
- Events and Marketing
- Content Creation and Licensing
- Full-service Production
- PR and Publicity
- Merchandising
- Legal and Compliance
- Deals and Endorsements
- Memorabilia
The ICAN-Management Program
Frequently Asked Questions About Us
ICAN-Management is a powerful motorsport athlete management and development program that provides personalized solutions to some of the most prevalent obstacles in a motorsport driver’s development and coaching. We offer a wide range of services, including professional representation, full-service production, legal and compliance, events, publicity, deals and endorsements, content creation and licensing, merchandising, and memorabilia.
Our team has extensive experience in ensuring that all the dots are connected when it comes to young drivers pursuing a professional career in motorsports. We have successfully developed young drivers using a well-thought-out, flexible, and strategic program, and our roster includes both amateur and professional drivers with actively engaged followers on social media platforms.
We provide a personalized program that can guide young racers through the challenges and concerns of the development and growth process. Our program is designed to help young racers overcome common obstacles in their development and coaching and includes personalized training and even rehab sessions, frequent updates, review sessions, and future training schedules provided by a designated coach.
We offer sports marketing and media services, including influencer marketing, partnerships, marketing, and media for athletes and brands. Brand partnerships are led by Donovan van Heerden, who has represented professional motorsport programs for over 10 years, while talent relations are overseen by Elijah Gumbi. Our exclusive roster includes sports stars with actively engaged followers on all social media platforms.
You can get in touch with us by visiting our website or by reaching out to us via phone or email. We are always happy to answer any questions you may have and to help guide you through the process of developing your career as a professional racer.
